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Important process of food packaging production

2017/08/05

Every product produced is of certain programs, food sack designed also has its own program: to determine the design object, the market investigation data analysis, put forward the preliminary design plan, choose packaging materials, packaging structure and the modelling, provide the design drawings.

I. determine the design object

The food packaging bag design task is usually commissioned by the manufacturer.The reasons for the packaging are generally:

1. Develop new products, explore new markets and improve packaging with new sales strategies.

2. The competitors’ packages are superior to their own, so they need to improve the packaging, or competitors to develop similar products and so on.

3. New packaging technology, new packaging equipment and new packaging materials need to be designed and packed.

4. Change corporate image through packaging, and form series packaging and so on.

5. Packaging improvement due to customer’s certain requirements, such as reducing cost, improving appearance, meeting green environmental protection requirements and improving packaging protection ability, etc.

Food packaging designer in a design task, should be a comprehensive understanding of the design of food composition, features, edible method, sales object, target market, packaging costs, sales way and the information such as the responsibility of the enterprise to consumers, and required goods or production enterprises in the form of a written provided to designers.

Ii. Market research and data analysis

After formal acceptance of the design tasks, be prepared to work well.The practice proves that the market research of science is the key to guarantee the design of the products and the right of the way.The investigation and analysis shall include the following:

1. Performance characteristics of products

Understand the development history of the product;Understand the production process and its characteristics in the production process;Understand the performance characteristics of the product (corrosive, volatile, perishability, chemical performance and adsorption, etc.) in order to select reasonable packaging materials;Understand the current status of the products and the packaging status of competitive products;Understand the trademarks, materials and advantages and disadvantages of competing products;Understand whether the product is a special food, gift, and seasonal food;Understand why you need to design new packaging.

2. Market analysis

Understand the areas where the products are sold, and the environment, climate, ethnic customs and special taboos and interests of the region;Understand the product’s sales target and the sex and age, occupation and class, and the education degree;Understand the main sales channels and storage and display forms of the products, take into consideration the customers’ purchasing and carrying factors, and design different main packaging surfaces according to different display modes;Also consider some special problems, such as anti-pollution, anti-theft, anti-damage, packaging recycling, etc.

3. Product use

Learn how to use the product, for example, for cans, for home use or for restaurant use;Considering the packaging design must be convenient for consumers to open and close;To determine the package size of the commodity;Consider the safety of packaging during transportation and use;Determine the effective packaging life, etc.

Iii. Propose preliminary design plan

After mastering the market and product characteristics, the design department will make a comprehensive analysis of the above problems, and propose the preliminary plan of product packaging design.The design plan should include the specific measures to be taken, the expected effect of product packaging and the cost.Several different design schemes can be proposed at the same time. The design effect and cost of each scheme are different, and then the designer and the entrusting party will discuss the decision.

Iv. Choose food packaging materials

Implement the design plan according to the design plan.Different foods have different characteristics, designers must first according to the nature of the product, structure, shape, weight, value and other factors, in a wide variety of packaging materials, select the appropriate and effective material.

China danqing plastic packaging printing co. LTD. As a professional in the production of food packaging manufacturers, has been committed to the production used in food, beverage, meat products, condiments, snack food, daily chemical cleaning products, chemical products such as printing composite packaging products, formed with independent suction nozzle bag, special-shaped suction nozzle bag, eight edge-sealing bag, with the mouth self-reliance bag, self-supporting zipper bag, high temperature cooking bags, heat shrinkable label, food packaging film, candy, tangle film, and other series of different structure, different USES of packaging materials.It is widely used in the packaging of laundry detergent, soybean milk, coffee, jelly, candy, beverage and tea food.From the raw materials to the factory, through strict inspection, quality inspection, finished product tension, and resistance to fall, and so on, have been strictly tested to ensure that the bags are not broken bags and durable.The printing is exquisite, the performance is superior, deeply the customer’s praise.The company has the advanced printing production technology, closely following the international packaging industry development pace, fully meets the customers’ demand for the products.

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